.png)
Green Era Flyer Revision
The Challenge:
Green Era Chicago needed to upgrade their existing flyer to better represent the company's environmental mission and effectively communicate their services while maintaining brand consistency across their marketing materials.
The Process:
-
Conducted thorough research on the organization's history and explored their website to identify key visual elements and brand patterns.
-
Developed a cohesive design strategy that incorporates consistent visual elements from the website while enhancing readability for print format.
-
Applied a grid system to organize text and graphics effectively, creating a clear information hierarchy.
-
Created two variations of the flyer in Affinity Designer, strategically utilizing the classic green color found throughout the website to highlight key messages and create visual interest.
The Solution:
Delivered a visually appealing and well-organized flyer that effectively translates Green Era Chicago's digital brand identity to print. The new designs maintain brand recognition while offering improved readability and engagement compared to previous materials.
By incorporating consistent visual elements and applying a structured grid system, the flyers provide a clear information path that guides readers through the company's message. The strategic use of the brand's signature green creates visual anchors that draw attention to key information.